Podcast: Branding Hong Kong’s M+ Museum
Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.
Resources tagged with cultural tourism
Georgia Rivers: Marketing beyond your core audience
How do you sell a product few people have heard of, many don’t think they need, and that costs a lot? What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales … Read more
Open Listings – how Culture Hosts works.
Ben Williams, Digital Services and Marketing Manager, Creative Tourist Consults comments on the Discovery Report, ‘Could open data help arts and culture listings’ (Nesta and The Satori Lab) and takes us through their integrated online listings platform – Culture Hosts.
Behind the Scenes: Dorset Moon – one small step to giant success
In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.
Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights
In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.
Behind the Scenes: Bridging the gap between tourism and culture
Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to produce a joint festival – Dorset Moon. Featuring Luke Jerram‘s internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and … Read more
Developing audiences for contemporary art in the Inner and Outer Hebrides
Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people. Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area. This … Read more
Networked marketing – The Manchester Weekender
The Manchester Weekender, now into its fourth annual run, was created by Creative Tourist on behalf of Manchester Museums Consortium to take advantage of the annual autumnal ‘critical mass’ of culture, visitors and, crucially, partnerships. Helen Palmer explains how it kicks off the autumn cultural season by creating a weekend-long snapshot of the best of … Read more
Cultural tourism is where it's at
Helen Palmer takes a look at the current focus on cultural tourism and what that might mean for the cultural sector.
Never without art
Established in 1903, the Art Fund is the national fundraising charity for art which helps museums and galleries across the UK to acquire great works of art in all forms and media, from treasure hoards and Old Master paintings to contemporary sculpture. Kerstin Glasow reviews how the Art Fund dramatically grew their membership base and increased … Read more