A collection of resources from the industry-leading arts and culture CRM solution, Tessitura. These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.
What would it mean to you if you could double the number of people your organisation was able to meaningfully engage with? Revive your database with GDPR and Legitimate Interest with this whitepaper by Ticketsolve.
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more
This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.
SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.
The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions … Read more
The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019
Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.
Helen Dunnet, Director of HD Consulting has created a series of guides and tools to help you discover the joys of a well thought out CRM system.
This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson .