Putting your brand voice into action
Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).
Resources tagged with copywriting
Audiences at the Heart: Substrakt collection
A collection of resources by Substrakt, from showing your organisation’s impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services. A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.
5 tips to improve your web writing
In today’s digitally fuelled world, we’re all writers. We tag, post, publish and paste text more often than we realise. And a lot of the time, we’re not getting it right. We’re losing out on our readers’ finite attention. Zosia Poulter, Content Strategist at Substrakt gives us 5 tips to improve our web writing.
Personality, purpose and heart: how your website can better reflect your brand. Part 2.
In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.
How to… create engaging, effective calls to action
In this practical ‘How To’ guide, Katie Parry from digital agency and arts sector specialists, Supercool, shares considerations, principles and practical tips to help you engage users on your website – and achieve business goals.
How to write great web copy
Writing for web is very different to writing brochure copy but we often see the same words and techniques used for both. Katie Parry from digital agency and arts sector specialists, Supercool explains why web copy is important and get down to the nitty-gritty of making it work.
Websites – mind your language
Katie Parry from digital agency and arts sector specialists, Supercool, explains the importance of making sure that the language you use on your website is inclusive.
Tell your story well
Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.
Using words to engage your audience
20 writing tips from the writing experts, A Thousand Monkeys.
Content – make do and mend
Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content – how tiny changes to your copy … Read more