The content lifecycle: caring for your content
Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.
Resources tagged with content creation
The 5 best AI tools for content marketing
Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.
TikTok: Six evergreen post ideas for your organisation
Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HdK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.
National Museums Scotland: how we tell stories online
With hundreds of people and literally millions of objects, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.
The pros and cons of switching to free and open-source digital tools and software
1. Introduction Creative commons in relation to digital materials and open-source software are useful resources for heritage organisations. Using freely available materials such as images, music and computer applications may provide significant savings on licensing fees. Your organisation can also create digital content which you may then choose to make openly available to others, especially … Read more
What implications and opportunities should we consider when using 3D scanning or printing to create 3D digital models from our collections?
1. Opportunities and challenges in using 3D technology Creating 3D models of cultural artefacts can help to foster learning and provide new ways of engaging with heritage. The process can also offer access to resources previously denied to audiences and can help preserve fragile items. Essentially there are two approaches to creating three dimensional assets: … Read more
Podcast: How do I make a podcast on a shoestring?
1. Introduction Heritage organisations are in the business of telling stories. And there is perhaps no better way to get your story out there than with a podcast. Podcasts are designed to be listened to at your own leisure, they provide ample space for an in-depth discussion online, and they can help you build a … Read more
Video: How do I create great video content using my mobile phone?
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is five minutes long. Download transcript of English captions (Word file 23kb).
Video: Which is the best content management system for my social media and website?
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is four minutes and 36 seconds long. Download: transcript of English captions (Word file 22kb).
How do I budget for content creation and sharing?
Content creation can be costly, whether you’re generating it internally or using external partners. In this article, we share advice on how you can budget effectively and some cost-saving tips that can help along the way. Whilst it is costly, it can reap massive benefits. From raising your profile, to securing new supporters and members. … Read more