An audience development and mapping toolkit primarily aimed at those who work at UNESCO designated sites in the UK. Includes a range of practical approaches and examples and useful to any UK or international organisation and other initiatives looking at partnerships and place-based approaches to audience development.
Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK. Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer … Read more
Natelle Morgan-Brown, Consultant, Co-creation and Participation at The Audience Agency guides us through key questions we need to ask ourselves before we start on any community engagement project.
The National Lottery Heritage Fund is the largest funder for the UK’s heritage. It has a vision for heritage to be valued, cared for and sustained for everyone, now and in the future. Their 10-year strategy sets out their ambitions to support projects of all sizes that connect people and communities to the UK’s heritage.
Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. This paper looks at the importance of hyper-local offerings and developing a sense of ownership as ways of engagement.
A summary of the Association of Independent Museums (AIM) survey of its members on the impact of the cost of living crisis.
Kids in Museums outline how you can create a generous and welcoming offer for all families, children and young people in the face of the rising cost of living. Aimed at those working in the museum sector but lots of advice that applies to many venues.
Research rings warning bells about the potential effects of the cost-of-living crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.
1. What is a ‘community of practice’? A community of practice brings together people with a shared interest in order that they can learn from each other and provide peer-to-peer support. The community of practice creates a ‘safe space’ that enables like-minded people to share ideas, advice, best practice and support. It can either evolve … Read more
1. Using online approaches to promote engagement When you are finding participants to contribute to any project, you can use online resources and engagement to make the process easier. This approach can be especially useful when developing an oral history project as you can have direct access to your contributors and participants. You should bear … Read more