The aim of integrated marketing communications (IMC) is to create a ‘synergy of persuasive voices’ where the message is consistent and each persuasive tool is used to best effect. In the arts, we’re good at getting people to attend, visit and participate in our organisations’ activities. That’s important, of course, but do our communications coordinate to achieve our organisations’ wider goals or are we just delivering … Read more
This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an … Read more
Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.