AMA Conference 2020

Resources tagged with communications



How to tell a story in six seconds

In the second of  a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to make the the first six seconds of our content count. Part of a series on effective communications.

How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Putting Purpose at the Heart of a Brand

CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.

20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.

Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Creating an audience focused season brochure

US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony.  The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has … Read more

Getting big audiences for contemporary classical music

Kroumata is a full-time chamber orchestra based in Sweden. Its mission is to perform contemporary music and promote the work of Sweden’s living composers wherever possible. This case study discusses how Kromata developed its audience and started to lead the way in contemporary classical music.