Co-production: The future of authentic marketing
Eloïse Malone and Rich Halliday from Effervescent discuss how co-production can be used to communicate more effectively with your audiences and to have a positive impact on society.
Resources tagged with communication
Embracing bilingualism in your organisation
1. The benefits of bilingualism As the range of people working in, and engaging with, your organisation becomes more diverse, you will likely have bilingual and multilingual employees, volunteers and service users (these are your audience, visitors and/or customers). You may work in a context where there is more than one official language and therefore … Read more
External relations – fundraisers and marketers working together
Challenges arise when multiple departments build separate relationships concurrently with the same stakeholder resulting in an organisation having varying tones of voice, and / or sending mixed or conflicting messages. This AMA conference 2014 session led by Stephen Pidgeon, fundraising consultant and visiting professor of Direct Response Fundraising at University of Plymouth, looked at how successful … Read more
Creating creative communication channels instead of just ‘information’
Johan Lindblom considers how a more strategic and creative approach to communications can play an even bigger part in marketing. This article was first published on Idek, a blog based in Sweden.
Are you on Wikipedia?
First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.
How the arts has added value to business marketing
The UK is a recognised leader in the creative, performing and visual arts and many businesses have benefited creatively from working with the arts. This book of case studies shows how many companies are harnessing the power of the arts to add value to their businesses in terms of marketing, branding and corporate communications.
A guide for use and understanding of appropriate language
Graeae is the UK’s foremost disabled-led theatre company. Its audiences include Deaf, disabled and non-disabled people. This guide provides some basic guidelines for use of language and being confident with using language around disability. Appropriate use of language helps demonstrate that an organisation is committed to providing a welcoming environment and is the first step to ensuring … Read more
Creating an audience focused season brochure
US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony. The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has … Read more
Getting big audiences for contemporary classical music
Kroumata is a full-time chamber orchestra based in Sweden. Its mission is to perform contemporary music and promote the work of Sweden’s living composers wherever possible. This case study discusses how Kromata developed its audience and started to lead the way in contemporary classical music.
Is all this technology actually helping?
Is it just possible that technology might be alienating our audiences and creating a barrier to the arts? ICT is used to develop advertising and marketing strategies and to enhance sales and provide customers with information, but are computers getting in the way? This article argues that it is possible to do technology well – … Read more