Resources tagged with campaigns



Print is dead? Long live print!

Emma Clements from London + Culture Calling explains why print is one of the most important tools in the box to trigger an emotional response and to make sure that your message stands out from the crowd.

Raising awareness of a participatory cultural project

This case study explores an integrated publicity campaign to promote The Cultural Spring, a three-year project to increase arts participation and engagement in Sunderland and South Tyneside. It covers the process and outcomes of creating a publicity campaign which engaged both the media and potential participants in the project.

Walrus on the move

Discover how an integrated marketing campaign can minimise disruption – and maximise positive coverage – when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum’s campaign around the missing exhibit raised awareness of … Read more

How to run a successful promotional marketing campaign

This article was first published by Promotional Marketing, a website that aims to keep its readers up to date with the latest industry news, information relating to new campaigns, and features. This article stresses the importance of certain operational processes and outlines why they are key to successful promotional marketing campaigns.

Cross-departmental working on marketing strategy

Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.