In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
Emma Clements from London + Culture Calling explains why print is one of the most important tools in the box to trigger an emotional response and to make sure that your message stands out from the crowd.
Discover tips and templates for marketing campaign planning in this handy toolkit.
Discover the thinking behind the Visit Parliament Order, Order campaign in this short case study by Ideas Group. They share some of the logic behind their creative ideas, as well as some key takeaways that you could apply to your own campaigns.
Learn how Rambert raised the funds to move to a new home on the South Bank and sustain their long-term growth.
This case study explores an integrated publicity campaign to promote The Cultural Spring, a three-year project to increase arts participation and engagement in Sunderland and South Tyneside. It covers the process and outcomes of creating a publicity campaign which engaged both the media and potential participants in the project.
Discover how an integrated marketing campaign can minimise disruption – and maximise positive coverage – when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum’s campaign around the missing exhibit raised awareness of … Read more
Discover inspiration for harnessing individual and team creativity in this transcript of Kim Mitchell’s talk to AMA conference 2013 delegates.
This article was first published by Promotional Marketing, a website that aims to keep its readers up to date with the latest industry news, information relating to new campaigns, and features. This article stresses the importance of certain operational processes and outlines why they are key to successful promotional marketing campaigns.
This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications. NHS Stockport wanted to increase the number of people accessing local smoking cessation services. A marketing initiative ‘lose the fags’ was launched that … Read more