Marketing campaign planning guide
Discover tips and templates for marketing campaign planning in this handy toolkit.
Resources tagged with campaigns
Order, Order! Visit Parliament Campaign boosts summer visitor numbers
Discover the thinking behind the Visit Parliament Order, Order campaign in this short case study by Ideas Group. They share some of the logic behind their creative ideas, as well as some key takeaways that you could apply to your own campaigns.
Rambert Moves: Capital Campaign
Learn how Rambert raised the funds to move to a new home on the South Bank and sustain their long-term growth.
Raising awareness of a participatory cultural project
This case study explores an integrated publicity campaign to promote The Cultural Spring, a three-year project to increase arts participation and engagement in Sunderland and South Tyneside. It covers the process and outcomes of creating a publicity campaign which engaged both the media and potential participants in the project.
Walrus on the move
Discover how an integrated marketing campaign can minimise disruption – and maximise positive coverage – when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum’s campaign around the missing exhibit raised awareness of … Read more
Remarkable marketing campaigns from MoMA, New York
Discover inspiration for harnessing individual and team creativity in this transcript of Kim Mitchell’s talk to AMA conference 2013 delegates.
How to run a successful promotional marketing campaign
This article was first published by Promotional Marketing, a website that aims to keep its readers up to date with the latest industry news, information relating to new campaigns, and features. This article stresses the importance of certain operational processes and outlines why they are key to successful promotional marketing campaigns.
How to involve your target audience in the development of a marketing campaign
This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications. NHS Stockport wanted to increase the number of people accessing local smoking cessation services. A marketing initiative ‘lose the fags’ was launched that … Read more
Cross-departmental working on marketing strategy
Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.
Implementing research and data capture for a touring company
Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study … Read more