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Introduction Creating content that audiences can consume online is now part and parcel of the way organisations operate. There are plenty of different content types that organisations can embrace, including articles, podcasts, videos, and much more. The heritage sector is no stranger to content – content is all about storytelling and heritage organisations have a … Read more
Content creation can be costly, whether you’re generating it internally or using external partners. In this article, we share advice on how you can budget effectively and some cost-saving tips that can help along the way. Whilst it is costly, it can reap massive benefits. From raising your profile, to securing new supporters and members. … Read more
Fundraising trainer and consultant Fern Potter explains how to make sure your budgets are exciting, beautiful and creative.
How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.
Finding an Agency is designed to aid the agency selection process. This is a fairly detailed guide that outlines the valuable processes to go through and questions to ask when considering working with an agency or agencies. The contents page will help you quickly find the section most relevant to your needs and gives a … Read more
Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets … Read more
Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
The shoestrings we once marketed the arts on are growing ever shorter and there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain today. Hopefully this comes alongside fresh recognition that adequate resources should be given to arts marketers so they can do a professional job. It is therefore our responsibility to ensure every … Read more