Whatever the digital capabilities you’re dreaming of – be it a new website, ad campaign, app, VR experience or anything else besides – there’s likely to be an abundance of agencies out there keen to deliver it for you. Marketing consultant Becca Pratt has pulled together six of the most important things to address before … Read more
Resources tagged with brief
Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.
An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.
Gain tips for developing the structure and content of your research brief in this simple guide by Liz Hill.
Example research briefs for use in commissioning organisations or consultants to carry out research.