Resources tagged with brand

Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.

Putting your brand voice into action

Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).

Print is dead? Long live print!

Emma Clements from London + Culture Calling explains why print is one of the most important tools in the box to trigger an emotional response and to make sure that your message stands out from the crowd.

Branded documentary toolkit

This toolkit has been designed to give an introduction to those who are unfamiliar with branded documentary, offering a variety of examples chosen from multiple industries and platforms. Developed by Happenstance Films to support their sponsored session at AMA’s Change For Good Conference 2021.