Resources tagged with brand



A woman smiles as she shares a large storybook with a small child. The child beams with delight.

Brand: An impact manifesto

Who are you? What makes you different? Why should people care? David Carroll, founder and creative director of DC&CO takes us through eight key principles to make the most of your brand.

iPad being held showing accessibility guidelines and heading hierarchy

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

This image shows a screenshot of a website page for the London Museum. The page is divided into three sections, each featuring different exhibits or collections related to Black history and activism: 1. Left: "Stormzy: A Grime Change-Maker" - Shows an image of a Black man (presumably Stormzy) wearing a cap and speaking or singing. 2. Center: "Neil Kenlock's Photos of 1970s Black London" - Displays a black and white photograph of people marching with signs, including one that reads "BLACK PANTHER MOVEMENT". 3. Bottom: The text "RIGHTS & ACTIVISM" is prominently displayed. The layout suggests these are different exhibits or collections within the museum, all centered around themes of Black history, culture, and civil rights movements. An arrow at the top of the image points to the right, possibly indicating more content in that direction on the actual website.

How London Museum’s new website is using AI to power content relationships

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

A woman and a young boy work excitedly on a large piece of grey clay.

Toolkit: Museums, emotions and brand

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.

Close-up of woman holding a small child on her lap. Both are looking excitedly into the distance.

Why museums should use emotional branding to grow their support

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces … Read more

Meggy Cheng head and shoulders

Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.

Boy with eyes tightly closed and mouth wide open shouting into microphone

Putting your brand voice into action

Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).

A sign on glass_ Print Matters!

Print is dead? Long live print!

Emma Clements from London + Culture Calling explains why print is one of the most important tools in the box to trigger an emotional response and to make sure that your message stands out from the crowd.