Introduction The Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel. Its four large locomotives represent the zenith of development of coal-powered machinery, with two formerly operated on the most prestigious express trains of the 1930s in Britain, if not Europe. … Read more
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and … Read more
Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to … Read more
Kate Feld spoke with Suzanne Stein, Head of Community Engagement at the San Francisco Museum of Modern Art (SFMOMA) in California about Open Space – the museum’s innovative and wildly successful blog. The blog provides a place where the local community and the SFMOMA community can be visible and in dialogue with each other. This case study … Read more
The internet (Web 2.0) offers many opportunities to communicate with users and engage new audiences using free online resources. This guide will help you to make the most of social networking, blogging, Facebook, Twitter, podcasting, video and more. Examples relate to museums, with special features outlining benefits and considerations.
This concise article explores the topic of co-creation – working together with an audience to create new work – and provides some helpful do’s and don’ts. How can we make co-creation work well, and is it an opportunity to engage less frequent arts attenders?
In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ – teens.moma.org – a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up … Read more
In this article Anna Rafferty explains how Penguin Books has developed a more meaningful and intimate relationship with consumers, in her case readers. She gives examples of promotions including the invitation to write a blog reviewing a Penguin Classic and the involvement of teenagers in the launch of a website to promote teen books.
Master the art of blogging with this concise 12-point beginner’s guide to getting a blog up and running.
The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly … Read more