Introduction The Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel. Its four large locomotives represent the zenith of development of coal-powered machinery, with two formerly operated on the most prestigious express trains of the 1930s in Britain, if not Europe. … Read more
Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. PRCLT have been mentored by Oliver Edwards as part of The Lab strand of the Digital Heritage … Read more
Katy Raines of Indigo gives us her thoughts on the latest guide from the VE:Forum on choosing the right ticketing/CRM system for your visitor attraction.
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and … Read more
Kate Feld spoke with Suzanne Stein, Head of Community Engagement at the San Francisco Museum of Modern Art (SFMOMA) in California about Open Space – the museum’s innovative and wildly successful blog. The blog provides a place where the local community and the SFMOMA community can be visible and in dialogue with each other. This case study … Read more
Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of … Read more
Master the art of blogging with this concise 12-point beginner’s guide to getting a blog up and running.
The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly … Read more
Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways … Read more
What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.