AMA Conference 2020

Resources tagged with benchmarking



Data-informed decision making

1. Introduction Just as a map and a compass are useful tools to help you navigate to a new place, so data and evidence can help you steer your organisation. You can run on instinct and feedback but it will probably be quicker, less costly and smoother if you make use of the data your … Read more

Developing your digital strategy

1. Introduction Developing a digital strategy helps to provide a sense of direction.  It also creates clarity amongst your team and trustees about the kind of investments needed to stay in touch with a rapidly evolving online environment.  Without a clear strategy, you can find yourself in a situation where you are responding impulsively to … Read more

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

Social marketing benchmark criteria

Discover the eight elements that are included in successful social marketing interventions in this toolkit from the National Social Marketing Centre.

Let’s Get Real – How to evaluate online success

‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, … Read more

Benchmarking audiences for London contemporary visual arts

Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used by London contemporary visual arts organisations, and investigated the most appropriate and cost effective means of supporting these organisations in their ongoing audience research and development … Read more

What are economic impact studies and how should you approach one?

This overview explains what and economic impact study is, what it measures, and the benefits and drawbacks of the model in evidencing the value of the arts and cultural sectors – useful for fundraisers, development professionals and in advocacy. It explains terminology and what to watch out for if commissioning a study.

The impact of heritage tourism in the North West

CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff,  visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor … Read more

Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the … Read more