Beginners guide to benchmarking your Search Engine Optimisation (SEO) performance
Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.
Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.
1. Introduction Just as a map and a compass are useful tools to help you navigate to a new place, so data and evidence can help you steer your organisation. You can run on instinct and feedback but it will probably be quicker, less costly and smoother if you make use of the data your … Read more
1. Introduction Developing a digital strategy helps to provide a sense of direction. It also creates clarity amongst your team and trustees about the kind of investments needed to stay in touch with a rapidly evolving online environment. Without a clear strategy, you can find yourself in a situation where you are responding impulsively to … Read more
TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.
Discover the eight elements that are included in successful social marketing interventions in this toolkit from the National Social Marketing Centre.
‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, … Read more
Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used by London contemporary visual arts organisations, and investigated the most appropriate and cost effective means of supporting these organisations in their ongoing audience research and development … Read more
This overview explains what and economic impact study is, what it measures, and the benefits and drawbacks of the model in evidencing the value of the arts and cultural sectors – useful for fundraisers, development professionals and in advocacy. It explains terminology and what to watch out for if commissioning a study.
This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The … Read more
CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff, visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor … Read more