Resources tagged with audiences



Report: Tomorrow’s Audience

If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations.  Tomorrow’s Audience is an Indigo Share: Hot Topic.

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Research: Missing Audiences

The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.

Exploring some popular digital applications that can enhance the audience experience

1. Introduction Heritage sites and exhibitions have the potential to capture the public’s imagination and provide valuable connection to who we are and the significance of place. Cultural organisations engage with a diverse range of audiences, publics and stakeholders who will benefit from new ways of engaging with the past. As such, continual technological innovation … Read more

Deciding when to work with a digital strategist

1. What it means to be a digital expert A digital strategist is an expert individual or team that understands all the points of contact between your audience and your organisation where digital plays a part. In this resource, we explain how you can use your expertise, and when you might want to use a … Read more

A bleak midwinter? A deep dive from our Covid-19 participation monitor

Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt?  With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for … Read more