What are audiences buying into with their time, money and attention when they engage with your organisation? Lisa Baxter, Founder of The Experience Business asks us how far down the line we are in becoming an audience-centred, experientially focussed organisation?
Indigo CEO Katy Raines shares the headline findings from the first six months of data collection through the Indigo Share Audience Experience surveys.
This is ‘how to use digital tools to support collaboration’ guide was produced as part of the Digital Skills for Heritage’s Connected Heritage programme. 1. Project background The Archaeology Audience Network (AAN) is a project that brings together many of the UK’s leading archaeological organisations delivering archaeology for public benefit into a community of practice. … Read more
Findings from The Audience Agency‘s Cultural Participation Monitor paint a predictably concerning picture of how people expect the cost-of-living crisis to affect their in-person cultural attendance.
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more
1. Introduction The digital sphere offers endless possibilities for finding out information about those you interact with, so much so that being offered numerous choices and options can seem like a taunting place to be. Stats are everywhere – from Facebook reporting to the multi-faceted Google Analytics – all of which can be so useful … Read more
Culture in Crisis shares research findings from one of the world’s largest investigations into the impacts of Covid-19 on the cultural industries. The research project was led by the Centre for Cultural Value in collaboration with The Audience Agency and the Creative Industries Policy and Evidence Centre and was supported by the Arts and Humanities … Read more
Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt? With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for … Read more
The pandemic held up a mirror to the cultural sector – how did existing inequalities influence peoples’ experiences during Covid? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners and policymakers.
A lot changed behind the scenes during Covid – but how did audiences experience the pandemic? Hint: It’s not all in front of screens. This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners … Read more