The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
An audience development and mapping toolkit primarily aimed at those who work at UNESCO designated sites in the UK. Includes a range of practical approaches and examples and useful to any UK or international organisation and other initiatives looking at partnerships and place-based approaches to audience development.
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Creative Mile is an annual open studios event in Brentford (2021-2022), initiated and managed by local artists, with support from Hounslow’s Creative Enterprise Zone and Creative People and Places Hounslow. This detailed case study captures the growth of this event and outlines the major opportunities and challenges it faces moving forward.
At 22 years old Anna Petrova is making a name for herself as the head of excursions at Odesa Fine Arts Museum, Ukraine. Anna shares her experiences working in ‘the pearl of the pearl’ of Ukraine and her hopes for the future.
Sarah Creed, Senior Exhibitions Project Manager at the Design Museum in London talks about her work with diverse audiences across different institutions. She also digs into some of the weird and wonderful things museum people do. One of a series of podcasts with museum people by For Arts Sake.
How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more