Creative Mile is an annual open studios event in Brentford (2021-2022), initiated and managed by local artists, with support from Hounslow’s Creative Enterprise Zone and Creative People and Places Hounslow. This detailed case study captures the growth of this event and outlines the major opportunities and challenges it faces moving forward.
Resources tagged with audience development
At 22 years old Anna Petrova is making a name for herself as the head of excursions at Odesa Fine Arts Museum, Ukraine. Anna shares her experiences working in ‘the pearl of the pearl’ of Ukraine and her hopes for the future.
Sarah Creed, Senior Exhibitions Project Manager at the Design Museum in London talks about her work with diverse audiences across different institutions. She also digs into some of the weird and wonderful things museum people do. One of a series of podcasts with museum people by For Arts Sake.
How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more
1. Introduction Trying to pin down who your audience is hard enough in person, never mind if they’re audiences online who you might not have engaged with yet. All too often it’s the case that we make presumptions about who these people are – it’s only natural – and speak to just one group of … Read more
1. Introduction The digital tools and platforms used for online events and activities have helped to break down barriers for visitors and audiences to engage with heritage organisations. Barriers such as geographic location, how easy it is to get into a space, or timing restrictions can be overcome through digital participation. Many historical spaces struggle … Read more
1. What is digital marketing? Let’s start with marketing as a term more broadly. The Chartered Institute of Marketing’s definition is: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The ‘profitably’ bit may not be the focus for all heritage organisations. However, the emphasis on understanding and meeting customer (i.e. audience) needs … Read more