Case study: Placing visitors at the centre of your launch
How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.
Resources tagged with audience development
Using segmentation methods to understand your audience
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more
Video: How digital engagement can help your organisation build audience loyalty
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
How to use digital to reach new audiences
1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more
How to use segmentation to understand audiences
1. Introduction Trying to pin down who your audience is hard enough in person, never mind if they’re audiences online who you might not have engaged with yet. All too often it’s the case that we make presumptions about who these people are – it’s only natural – and speak to just one group of … Read more
How to make your online events and activities as safe, accessible and inclusive as possible
1. Introduction The digital tools and platforms used for online events and activities have helped to break down barriers for visitors and audiences to engage with heritage organisations. Barriers such as geographic location, how easy it is to get into a space, or timing restrictions can be overcome through digital participation. Many historical spaces struggle … Read more
What is digital marketing, where do we start and how can it benefit us?
1. What is digital marketing? Let’s start with marketing as a term more broadly. The Chartered Institute of Marketing’s definition is: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The ‘profitably’ bit may not be the focus for all heritage organisations. However, the emphasis on understanding and meeting customer (i.e. audience) needs … Read more
The Power of Storytelling
Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more
How to turn digital into earned income
1. Changing Landscape In 2020, I found that my inbox was engulfed with invites to digital cultural experiences. From major institutions broadcasting productions; local museums hosting virtual talks with curators; and ballet companies creating work in their homes, there was a plethora of opportunity for me to have a cultural experience from my living room, … Read more
Video: Website usability and writing for the web
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This webinar recording is one hour and four minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme … Read more