AMA Conference 2020

Resources tagged with audience development plan



Marketing your museum to families

This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.

Guide: Creating an effective audience development plan

An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.

The Performing Artist’s Audience Workbook

An audience workbook for performing artists written by Lisa Baxter, The Experience Business and beautifully illustrated by Philippe Brasseur. Designed by Creative Scotland. Supported by The National Lottery through Creative Scotland. Created to inform the ‘audience benefit’ element of Creative Scotland’s Touring Fund application its uses aren’t limited to just that. It can be used in many ways and … Read more

The Ansoff Matrix

The Ansoff Matrix The Ansoff Matrix is a strategic planning tool that can be used as a framework for devising strategies for audience development. In this video, Cath Hume explains how this useful tool can can be used to prioritise and develop the strategy sets identified in your SWOT and TOWS analysis. The Ansoff Matrix  ... Read more

Thrive Audience Development Guide

The thrive audience development guide is for any organisation or freelancer in arts, culture, or heritage who wants to increase their audiences.

Key issues and opportunities facing audience development practitioners

Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) thinks ahead to 2014 and outlines her advice for the year ahead which take on board the key issues and opportunities she feels face audience development practitioners in the US. This short article has been adapted from the ADS blog and was originally posted in 2013.