This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.
An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.
In this plenary session recorded at Digital Heritage Lab’s Digital Skills Day, Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your … Read more
An audience workbook for performing artists written by Lisa Baxter, The Experience Business and beautifully illustrated by Philippe Brasseur. Designed by Creative Scotland. Supported by The National Lottery through Creative Scotland. Created to inform the ‘audience benefit’ element of Creative Scotland’s Touring Fund application its uses aren’t limited to just that. It can be used in many ways and … Read more
It covers: Identifying approaches to reaching new or existing audiences with a new or existing offer. Explanation of: market penetration; market development; product development and diversification. Using the Ansoff Matrix to assess and choose potential marketing strategies that best fits your organisation’s overall aims and objectives.
The thrive audience development guide is for any organisation or freelancer in arts, culture, or heritage who wants to increase their audiences.
This guide and template created by Thrive will help you identify your ideal audiences.
The Audience Agency supports you through Audience Development Planning with this downloadable guide.
This essential guide explains what an audience development plan is, why you need one, and how to go about putting a plan together.
Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) thinks ahead to 2014 and outlines her advice for the year ahead which take on board the key issues and opportunities she feels face audience development practitioners in the US. This short article has been adapted from the ADS blog and was originally posted in 2013.