Resources tagged with arts marketing



Sharing learning: Grid Iron Theatre Company – Crude

In this series of learning case studies, cultural practitioners share their reflections and learning honestly, so others can learn from and build on their experience. Here Judith Doherty, Producer, Chief Executive and Co-Artistic Director of Grid Iron Theatre Company reflects on the challenges associated with staging site-specific theatre, and finding the balance between taking acceptable … Read more

Putting Purpose at the Heart of a Brand

CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.

A potted history of arts marketing

A history of arts marketing going back to the 1970s and the lack of any marketing activity, through to the creation of marketing departments and consortia, to the present day’s audience development agencies. Followed by an exploration of how arts marketing strategies can use the Ansoff matrix (new and existing markets and products) and how … Read more

Arts Marketing Standards, Employer's Toolkit

Employer’s toolkit for implementing the Arts Marketing Standards within an organisation. These are intended as a tool for the arts sector to help us to work together to raise standards of marketing, management and audience development and to continue to improve our ability as a sector to bring art and audiences together.

Arts Marketing Standards, Marketer’s Toolkit

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a … Read more