Resources tagged with arts marketing



Social Media success stories

Love it or hate it, social media has the power to massively raise the profiles of heritage organisations. Just one, well timed meme can catapult you into the media spotlight resulting in articles in the press and an influx of followers. So which heritage organisations have done this well and what can we learn from … Read more

Developing a quick wins approach to your digital strategy

A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits all’ … Read more

Sharing learning: Grid Iron Theatre Company – Crude

In this series of learning case studies, cultural practitioners share their reflections and learning honestly, so others can learn from and build on their experience. Here Judith Doherty, Producer, Chief Executive and Co-Artistic Director of Grid Iron Theatre Company reflects on the challenges associated with staging site-specific theatre, and finding the balance between taking acceptable … Read more

Putting Purpose at the Heart of a Brand

CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.

A potted history of arts marketing

A history of arts marketing going back to the 1970s and the lack of any marketing activity, through to the creation of marketing departments and consortia, to the present day’s audience development agencies. Followed by an exploration of how arts marketing strategies can use the Ansoff matrix (new and existing markets and products) and how … Read more