Resources tagged with arts marketing



Developing a quick wins approach to your digital strategy

1. A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits … Read more

Sharing learning: The challenges with staging site-specific theatre – Grid Iron Theatre Company

Judith Doherty, Producer, Chief Executive and Co-Artistic Director of Grid Iron Theatre Company reflects on the challenges associated with staging site-specific theatre and finding the balance between taking acceptable risks versus decisions that could negatively impact an organisation’s future. You can read the full case study below or download (PDF document) by clicking the button … Read more

Putting Purpose at the Heart of a Brand

CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.

A potted history of arts marketing

A history of arts marketing going back to the 1970s and the lack of any marketing activity, through to the creation of marketing departments and consortia, to the present day’s audience development agencies. Followed by an exploration of how arts marketing strategies can use the Ansoff matrix (new and existing markets and products) and how … Read more

Arts Marketing Standards, Marketer’s Toolkit

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a … Read more