Love it or hate it, social media has the power to massively raise the profiles of heritage organisations. Just one, well timed meme can catapult you into the media spotlight resulting in articles in the press and an influx of followers. So which heritage organisations have done this well and what can we learn from … Read more
Resources tagged with arts marketing
A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits all’ … Read more
In this series of learning case studies, cultural practitioners share their reflections and learning honestly, so others can learn from and build on their experience. Here Judith Doherty, Producer, Chief Executive and Co-Artistic Director of Grid Iron Theatre Company reflects on the challenges associated with staging site-specific theatre, and finding the balance between taking acceptable … Read more
CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.
This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.
A history of arts marketing going back to the 1970s and the lack of any marketing activity, through to the creation of marketing departments and consortia, to the present day’s audience development agencies. Followed by an exploration of how arts marketing strategies can use the Ansoff matrix (new and existing markets and products) and how … Read more
This guide offers a broad introduction to arts marketing, with the aim of supporting any organisation or artist working in the arts.
This comprehensive guide for Australia Council for the Arts explains what a marketing strategy is, how it should interface with the rest of an organisation’s activities, and takes you through the do-it-yourself stages to creating one.
How to improve marketing relationships between touring performing arts companies and the venues they tour to
This short article from the Independent Theatre Council gives and overview of why it is important for touring companies and performing arts venues that receive them work together on their marketing and audience development plans.
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.