AMA Conference 2020

Resources tagged with analytics



What tools should I use to measure the success of my digital content?

1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more

Who’s looking at my content? Understanding your audience using analytics

1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more

Developing a quick wins approach to your digital strategy

A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits all’ … Read more

Analytics — how to present your digital stats effectively

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session … Read more