1. Introduction – start now! Google Analytics 4 (GA4) is the next version of the popular web tracking software. It is important to start now as the current version, Universal Analytics (or version 3) will stop recording data on 1st July 2023. After that, you will be able to access your data for six months … Read more
1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more
1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more
1. Introduction The digital marketing landscape is notoriously fast paced, flooded with new platforms promising the next best thing, evolving platform features and trends, user engagement and expectations changing – making it difficult to know what is hot and not when it comes to your activity. Why should you be spending time to track, evaluate … Read more
1. Why do I need to use analytics data to understand my audience? You might already have a marketing segmentation for your audience that has been produced using your own survey data and historic purchase data or you might be trying to develop a new audience based on a segment that you’ve identified from a … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 44 minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized … Read more
How to present your digital stats effectively — Part 1: Websites This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 18 minutes in length. How to present your digital stats effectively — Part … Read more
1. What will I learn? Structure your stats reporting under common themes that will work consistently across your website, content and social media channels Benchmark the current performance across your digital channels Set targets using SMART Key Performance Indicators Look for trends and add narrative to your reports to help you land key points with … Read more
1. A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits … Read more
1. Background Trish: As a Digital Heritage Lab mentor, I’ve very much enjoyed working with Nuneaton Museum & Art Gallery. They share challenges with many other small heritage organisations so it’s been really inspiring to see them adapt and build on their digital content offering. I’m delighted that Liz Taylor, Curator of the Museum, is … Read more