Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform co-created with over 50 UK heritage organisations, is transforming this isolation. By combining sector-specific knowledge, peer insights, and AI capabilities, Goose promises to democratise marketing … Read more
Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway. The Arts Marketing Association‘s Head of Digital Research and … Read more
When is it appropriate to use Generative AI and Large Language Models? What are the ethical dimensions and how can we consider the contributory effects on the climate crisis? Cog Design have been thinking about this a lot and share their current policy. It’s definitely a work in progress says Cog Design’s Director, Michael Smith.
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Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics. Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.
Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.
Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along … Read more
Chaptr founder Joe Perkins interviews AI expert Jocelyn Burnham, AI for Culture on how arts and culture organisations can embrace AI to stay ahead. Covering everything from enhancing visitor engagement to making cultural content more accessible, their conversation provides practical insights and strategies to help cultural organisations adapt to AI’s impact.
This policy provides a governance framework and practical guidance for the use of artificial intelligence (AI) in cultural organisations. It aims to ensure responsible, ethical, and effective deployment of AI technologies while preserving our cultural values and mission. It can be used as a starting point for your organisation and then amended to fit your … Read more
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.