Essentials of AI for Marketing: Resources
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Resources tagged with AI
Search Engines and SEO for AI Generative Search
Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics. Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.
AI Tools with Andrew Davis. Updated every month.
Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.
Art Fund’s AI policy: why, how and what
Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along … Read more
Interview: How arts and culture organisations can prepare for AI
Chaptr founder Joe Perkins interviews AI expert Jocelyn Burnham, AI for Culture on how arts and culture organisations can embrace AI to stay ahead. Covering everything from enhancing visitor engagement to making cultural content more accessible, their conversation provides practical insights and strategies to help cultural organisations adapt to AI’s impact.
Artificial Intelligence (AI) Example AI Policy
This policy provides a governance framework and practical guidance for the use of artificial intelligence (AI) in cultural organisations. It aims to ensure responsible, ethical, and effective deployment of AI technologies while preserving our cultural values and mission. It can be used as a starting point for your organisation and then amended to fit your … Read more
Podcast: Tomorrow Zone – Museums and AI
Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan.
Heritage Innovation Diary: Winging it with purpose – co-creation
1. A unique time for digital skills development in heritage A great privilege of my work – running AI training and consultation sessions for cultural and heritage projects across the UK, such as Tate, RADA and Arts Council England – is being part of conversations at the very beginning of an organisation’s AI learning journey. … Read more
Artificial Intelligence: a digital heritage leadership briefing
This guide was produced by Dr Mathilde Pavis on behalf of the The National Lottery Heritage Fund 1. Executive summary AI refers to advanced computer programs capable of performing tasks usually associated with human intelligence like understanding speech or recognising images. Many heritage organisations are thinking about whether to, how and when to use AI. … Read more
Video: Digital heritage leadership briefing – Artificial Intelligence (AI)
This recording has closed captions in English, simply click on the closed captions symbol CC on the video below. This recording is 50 minutes in length.