Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.
Resources tagged with ADA/DigitalLab
Richard Loftus, Head of Sales and Marketing with Town Hall Symphony Hall explains how their use of personalised messages with cultural relevance galvanised their aim to reach diverse audiences.
In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.
Kyra Cross, Audience Development Officer at Ideas Test, explains how a Digital Lab session on podcasts inspired her to create podcast content as part of her #DigiLab experiment.
Tamsin Flower finds new ways of telling people’s stories by the beat of a drum as part of her work with the renowned percussionist Evelyn Glennie. Part of her Fellowship at the Audience Diversity Academy.
Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).
Jumoke Abdullahi, The Tripple Cripples, discusses her role as a Mentor at the AMA Digital Lab and identifies different pockets of magic to make digital content accessible.
Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab highlights the importance of managing your own wellbeing.
Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.
Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.