Webinar: The current climate for online donations – conducting a temperature read

Webinar: The current climate for online donations – conducting a temperature read

By Ticketsolve

SUMMARY

In this comprehensive webinar, Lucy Costello, Head of Marketing, Ticketsolve takes us through how we can change our objectives towards online fundraising and implement sensitive and meaningful online donation campaigns. Part of the Ticketing Professionals Conference (TPC) webinar series.

The world feels a little uncertain right now. During a period of closure, cancellations and postponement of cultural and live events, mass refunds are diminishing cash flow for cultural organisations. However, we’re seeing over 52% of ticket revenue secured through tools such as the Ticket Exchange Tool as audience members show their empathy and understanding by choosing to donate the price of their tickets or opt for a credit voucher. The Covid-19 outbreak has affected everybody and right now industry professionals are facing the question of whether or not it is appropriate to ask audience members for donations?

Retention, awareness, loyalty and engagement are important themes to consider as we look to rebuild consumer confidence towards the arts and look ahead over the next few months. In this session, we’ll focus on how we can change our objectives towards online fundraising and focus on small wins to create the biggest impact to prepare organisations for a successful reopening and implement sensitive and meaningful online donation campaigns.

With a global push on digital and content streaming, your digital strategy is now more important than ever. So what about your digital fundraising strategy? We’re taking a look at the most important considerations for gathering online donations and getting stuck into the tough questions of crisis fundraising.

Followed by Q&A with Lucy


Lucy Costello, Head of Marketing, Ticketsolve

Resource type: Articles | Published: 2020