Webinar: Driving cultural relevance through personalisation
Webinar: Driving cultural relevance through personalisation
Soph McCormack-Gow, Head of Customer Success at CultureSuite tells us how to drive cultural relevance through personalisation. A wealth of insight and lots of actionable takeaways whatever your budget. A recording of CultureSuite's session at Arts Marketing Association's Conference, 2024.
True personalisation in online experiences for cultural organisations remains elusive despite frequent mentions. Hindered by technological constraints or budgetary limits, this goal is often unmet. In an era where recognising and responding to individual beliefs, values, and customs is vital, mere ‘welcome [name]’ on a homepage is insufficient.
In this recording Soph McCormack-Gow brings real-world insights and strategies to the forefront, emphasising the need for profound, culturally aware, and responsive personalisation to cater to the diverse backgrounds and preferences of users.
Viewing time: 30 minutes. Recording includes full transcript.
Transcript: Driving cultural relevance through personalisation (Word)
Soph McCormack-Gow, Head of Customer Success at CultureSuite
