This article offers a selection of solutions to internal communication challenges often faced by marketing departments. You’ll find an outline of some of the most regularly occurring issues such as trust, lack of understanding and value. There’s advice on how marketing teams should react to these challenges, along with top tips based on the author’s own experiences within the workplace.
Create your own support and information network. It means that you have allies, ambassadors, and regular two-way information flow with all parts of the organisation. Generally, get to know your colleagues better – and call their bluff if necessary.
See, and tackle, the issues before they become problems. For example, who in the organisation is most going to be affected by our activity? Let’s speak to them first.