Digital Heritage Lab

Using data to inform your fundraising

Using data to inform your fundraising

By Pumulo Banda
Róisín McGovern


Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how to collect that data; how use data to help improve your fundraising efforts; and how you can collect simple but meaningful data that will help you shape your future fundraising strategies.  

This webinar recording is one hour in length.

Resource type: Webinars and films | Published: 2021

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.