Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how to collect that data; how use data to help improve your fundraising efforts; and how you can collect simple but meaningful data that will help you shape your future fundraising strategies.