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CultureHive > Guide/Toolkit > Understanding the trends in social media, to better use them and design for them
2nd April 2013 Sara Lock

Understanding the trends in social media, to better use them and design for them

By: DK


DK is the founder of MediaSnackers, a term used to describe what young people were doing with media. This presentation looks at how digital technologies are changing the way the public experiences the arts, and therefore how arts marketers, audience development and programmers need to respond to this to gain the attention and loyalty of audiences – particularly young people.

Social media is about people

Brands, organisations, companies, museums, theatres can’t blog or tweet, someone (a person) has to take on this role. It’s really important to be a person. Who are you? Come out from behind the curtain.

Direct your message don't spread it

A great deal of marketing concentrates on getting a good spread. Social media enables you to be much more direct – can you direct what you are doing?

For a recruitment project we used Twitter to find customers, audiences, clients. We put in ‘just lost my job’ (and similar phrases) into the Twitter search engine, then refined it geographically, which immediately identified a group of people for free that might be interested in the initiative. It doesn’t cost anything; just a little bit of thought and time.

 

| Published:2013

Smart tags: young people social media loyalty digital audience development

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