Understanding the consumers of tomorrow
Understanding the consumers of tomorrow
By
Anne Lise Kjaer
SUMMARY
This exploration into public behaviour highlights a number of emerging societal and consumer trends. These are divided into four segments – scientific, social, emotional and spiritual – resulting in a holistic picture of the consumer, an insight into ‘tomorrow’s people’ and the need to develop brands that empower people.
Self-empowerment has become a personal goal for many people and everyone wants to be part of a great experience. The arts world needs to facilitate this empowerment and help people to live the experience.
