AMA Conference 2020

Understanding the consumers of tomorrow

Understanding the consumers of tomorrow

By Anne Lise Kjaer

SUMMARY

This exploration into public behaviour highlights a number of emerging societal and consumer trends. These are divided into four segments – scientific, social, emotional and spiritual – resulting in a holistic picture of the consumer, an insight into ‘tomorrow’s people’ and the need to develop brands that empower people.

Self-empowerment has become a personal goal for many people and everyone wants to be part of a great experience. The arts world needs to facilitate this empowerment and help people to live the experience.

Resource type: | Published: 2013