Understanding Audiences with Focus Groups
Understanding Audiences with Focus Groups
By
Margaret Henry
The Crescent - an arts centre and cultural hub in central Belfast - approached thrive to run focus groups as part of a re-brand and the design of a new website. This resource takes us through the process of designing and running focus groups.
The Crescent is an arts centre and cultural hub in central Belfast. They run a wide range of courses and workshops including language-learning, arts and crafts, dance, music, drama, and creative writing. They also programme live cultural events and have a theatre, multiple workshops, two dance studios, working spaces, and a café on-site.
The Crescent (then known as the Crescent Arts Centre) approached us to run focus groups as part of a re-brand and the design of a new website.
They wanted to know how their audiences felt about The Crescent, and if their proposed new brand and website would reflect this and make accessing their wide-ranging programme easier.
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