This simple and useful guide on fundraising provides ten key tips to consider when planning a successful fundraising campaign.
4 It’s not about you
Really. It’s not.
All good letters, proposals, pitches and asks start by referencing the person being asked. Why them? What are their interests or priorities? What have they funded before?
Where is the synergy or connection with your idea or project?
You need to find the connection or follow their interest. Find out what’s motivating them to give and how you can respond to that.