This annotated press release about the winner of a design competition highlights what makes for a good press release. It covers making a link with the organisation, considering your key messages, thinking about what makes it newsworthy. It also demonstrates a potential format or layout for the press release including consideration of notes to editors.
1 The press release uses a newsworthy story – the youngest person to win the award – to make a link with the organisation and key messages.
2 Key message – the arts are a UK success story based on sustained investment