Tips on making your press release engaging

Tips on making your press release engaging

By O-X Art and Media


This annotated press release about the winner of a design competition highlights what makes for a good press release.  It covers making a link with the organisation, considering your key messages, thinking about what makes it newsworthy.  It also demonstrates a potential format or layout for the press release including consideration of notes to editors.

1 The press release uses a newsworthy story – the youngest person to win the award – to make a link with the organisation and key messages.

2 Key message – the arts are a UK success story based on sustained investment

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Press release
Resource type: Guide/tools | Published: 2013