Plan your organisation’s branding and positioning with this practical worksheet for use with the Thinking BIG! resource.
Worksheet set 9
Assessing and planning for your organisation's branding and positioning
This set of worksheets is provided to guide and stimulate thinking on your organisation’s ‘brands’ and its ‘brand position’. To use them, first record on the following table your initial thoughts on the issues of your organisation’s offerings as brands (which you may wish to do in discussion with your colleagues and co-workers). You will probably be able to complete this, more or less. However, you may want to revisit the table when you have developed some positioning maps using the blanks provided.