Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.
Worksheet set 7b
TOWS analysis and strategy set record
The following worksheet has been provided to assist you in carrying out a TOWS analysis combining internal and external SWOT factors. A sheet has also been provided that can be used to generate relevant potential strategy sets once you have identified them.