Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Worksheet set 6
Creating and summarising a SWOT analysis
This set of worksheets is designed to allow you to record your thinking on Strengths, Weaknesses, Opportunities and Threats (SWOT) and then summarise it on a table like the one below. Please try to complete the single-category sheets first before progressing to the summary table.