Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.
Worksheet set 5
Building an audit of potential market segments
The following worksheet has been provided to assist you in carrying out an audit of the potential market segments in relation to your organisation's broad marketing objectives. Please feel free to print out several copies so that a different sheet can be completed in relation to a different objective. Space has been provided to allow you to record the relevant objective. However, please remember that this doesn’t have to be perfect. But you should devote some research and thinking to identifying the extent of your organisation's natural core catchment. When completed you should use the sheets as a basis for selecting the two or three most promising segments.