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2nd November 2012 Sara Lock

Thinking BIG worksheet 4: competitors and collaborators

By: Stephen Cashman


Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.

Worksheet set 4

Compiling a strategic competitor and collaborator group map and appraisal

The following worksheets are here to help you identify and record both potential competitors/collaborators according to their strategic groups, and to support a short appraisal and summary of their likely competitive/ collaborative approach towards your organisation. Hence you should first use a blank mapping sheet to draw a competitor/collaborator map, then use the tables to list the organisations and their likely basis or approach for competing/collaborating.

Thinking Big Worksheet 4

Download the worksheet as a PDF

| Published:2012

Smart tags: Thinking Big strategic marketing marketing strategy collaboration