A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.
Worksheet set 3
Building a PEST assessment and reflecting on its marketing implications
The following worksheets are provided as a resource to enable you to identify and record potential PEST factors that might affect your organisation’s marketing activity. They also allow you to record what the implications of the various factors are likely to be. In completing these worksheets, remember that PEST can not only be used to identify competitive THREATS but also environmental OPPORTUNITIES.