Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.
Worksheet set 2
Building a marketing audit and review
This set of worksheets is provided to allow you to carry out a marketing audit and review. You should first acquire (as far as possible) the data and information needed to fill in sections (a) to (h). Then, having reviewed this material, please consider and respond to the questions posed in sections (i) to (k).