The Touring Marketing Map

The Touring Marketing Map

By Arts Audiences
Arts Council of Ireland


A step-by-step tool for marketing a tour. Produced by the AMA for Arts Audiences 2014. Funded by The Arts Council/An Chomairle Ealaion.

This mind map is designed to inspire your thinking and take you through the process of creating a touring marketing campaign.

Marketing touring productions, touring exhibitions, or events requires both company and venue to negotiate and agree campaign plans. Discuss (face-to-face if possible), enthuse the venue about the show, exhibition or project, outline the scale and ambition for this project and agree each of the sections of this map with each venue.

Resource type: Guide/tools | Published: 2014