The importance of a personalised message with cultural relevance. #ADA

SUMMARY

Richard Loftus, Head of Sales and Marketing with Town Hall Symphony Hall explains how their use of personalised messages with cultural relevance galvanised their aim to reach diverse audiences.

“Multicultural groups are becoming immune to blanket messages. They desire a personalised message with cultural relevance.” — Media Reach Advertising

Town Hall Symphony Hall’s recent work in Handsworth has been possible through collaboration. A partnership with Soho Road BID has resulted in poster campaigns along the high street, showcasing the artists from that area performing at the venues, and a partnership with Holyhead School has resulted in those same local artists delivering education workshops – one of which was featured on BBC Midlands today. As a result of these partnerships, conversations with other groups and individuals from the area are now beginning and an ambition to deliver a long-term provision.

A magazine, Celebrating the talent of Handsworth, on a table