There is substantial evidence that significant demographic changes will have had a demonstrable impact on the arts by 2025. A growing, ageing, and better-educated population, with more non-traditional households and new ideas about community mean the arts will have to adapt to remain relevant. This report provides an overview of some research into this area.
The evidence indicates that boundaries between commercial and not-for-profit activity in the cultural sector will continue toblur, and while the arts will increasingly contribute to economic growth they in turn will have to find new ways to exploit cultural ‘products’. This raises the issue of whether the arts continue to be seen as a ‘public good’, providing activity which is not led solely by demand.