The anatomy of buzz

The anatomy of buzz

By Emanuel Rosen


Transcript of a keynote speech on creating a buzz and spreading ideas by word of mouth, pull marketing, and viral marketing.

My focus is going to be on what you can do tomorrow morning in order to get buzz going, in order to get recommendations.

Yesterday we were here when Mark spoke and there was this beautiful Mexican wave, you guys did a fantastic job, but remember that this wave didn't start by itself. Mark stood here and he said on the count of one, two, three and it started and I'm going to focus on that one, two, three, what can you do in order to get people to talk to each other.

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Viral Word of mouth
Resource type: | Published: 2012