Ten considerations when building online social networks (2007)
Social networking is here to stay; but let’s face it – it’s always been here. People have always found a way to congregate and form communities. It just so happens that we have this thing called the internet so we can all socialise without leaving our homes. Back in 2007, Hans de Kretser wrote this article taking a look at social networking.
4) Be transparent
People are very marketing savvy and can quickly see through an attempt to pretend to be something you’re not, e.g. a fan club. Rob Martin at the Lowry prefers to tap into established third party networks that have an interest around a
forthcoming show or exhibition. A well-chosen advocate may have more credibility than doing it in-house.