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CultureHive > Case Study > Setting up a department for Planned Giving
16th February 2015 Sara Lock

Setting up a department for Planned Giving

By: Emmett Watson, Naomi Davenport


Learn all about how the Museum of Modern Art has successfully established a strategic department for fundraising to harness the untapped potential for Planned Giving and ensure the Museum’s stability and future success.

Each of the curatorial departments (there are seven) has a collecting committee. MoMA seek to inform these departments as best they can, and The Planned Giving Department has regularly conducted educational seminars on tax and estate planning techniques, which has been a fertile source for new leads that has led to many new major and planned gifts.

| Published:2015

Smart tags: major donors funding fundraising donations audience development

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