This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.
Key learning outcomes:
- Find what information people are searching for in relation to your organisation in external search engines like Google and on your own site. Do the same for campaign/program/exhibition themes.
- Create content that’s based on this research that will have a good chance of surfacing high in external search engines like Google, and in your own site search.
- Measure the results of your optimisation efforts to show whether your changes have had an impact on traffic to your site.