Reopening museums and attractions

Reopening museums and attractions

By Cuseum


This Playbook by Cuseum is the culmination of hundreds of hours of research, real-world experience, and conversations with museum professionals around the world.

In March 2020, museums and cultural organisations across the world closed their doors due to Coronavirus. Almost a year later, many institutions have reopened, closed again and are back to planning reopening.

In order to initiate a successful reopening, digital tools and solutions will be a critical component to addressing new challenges around admissions, the visitor journey, and recovering visitors and revenue.

This Playbook looks at ways to succeed in a Post-Covid era and provides you with guidance and insight throughout your journey of reopening and adapting to whatever new challenges come your way.

The Playbook covers:

  • fresh challenges, changing consumer expectations, and new types of digital tools and conveniences, all of which are being driven by COVID-19,
  • transforming the visitor journey,
  • re-evaluating touchpoints that take place at cultural organisations from start to finish,
  • “contactless” experiences, and what this may look like in the cultural sector.


Download the Playbook 

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Increasing Engagement & Income
Resource type: Guide/tools | Published: 2021