Promotional products drive action
This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission. So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.
Half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail.
The figures, drawn from new research commissioned by the British Promotional Merchandise Association (BPMA), also reveal that consumers find banner advertising the most annoying marketing channel – while promotional products are considered the least annoying.