CultureHive > Article > Plan, adapt, emerge – a keynote in conversation
24th October 2014 Sara Lock

Plan, adapt, emerge – a keynote in conversation

A transcript of a discussion around developing a flexible and open approach to digital marketing activity. This conversation took place as part of the Arts Marketing Association’s 2012 Digital Marketing Day.

What is a success? It sounds like you are talking about people who have met their targets that they have set. For me, at the moment, I like projects which have a sense of excitement, trying to push something a little bit rather than thinking ‘I  need a page on Facebook’.

| Published:2014

Smart tags: digital

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